. Hardware merchandising March-June 1915 . hould be indepen-dent of outside supplies than in iron andsteel, and in the matter of large contractsfor the railways and other public utili-ties, the company is bound to receive apreference in accordance with the es-tablished precedent of the the works are completed, the plantwill, in addition to steel rails, produceStructural steel, angle iron bars, sheets,fencing wire and allied goods. In South Australia, the companyowns a most valuable mountain of ironstone of exceptional quality which isconveyed by steamer, some 1,100 miles,to the ex


. Hardware merchandising March-June 1915 . hould be indepen-dent of outside supplies than in iron andsteel, and in the matter of large contractsfor the railways and other public utili-ties, the company is bound to receive apreference in accordance with the es-tablished precedent of the the works are completed, the plantwill, in addition to steel rails, produceStructural steel, angle iron bars, sheets,fencing wire and allied goods. In South Australia, the companyowns a most valuable mountain of ironstone of exceptional quality which isconveyed by steamer, some 1,100 miles,to the extensive plant erected beside thefinest coal mines in the Southern Hemis-phere. 38 June 26, 1915. Show Cards You Can Make Illustrations from Advertisements in Hardware and Metal Used in Making Show Cards—How the Card Acts as an Aid to Sales — Three Attractive Show Card Suggestions. BY T. O. CRAWFORD. IN every issue of Hardware andMetal you will find in the advertis-ing; pages a large number of attrac-tively gotten-up advertisements. In. The illustration used in preparing theabove advertisement was taken from theadvertisement of the Stanley Rule andLevel Co. on page 14 of last weeks issueof Hardware and Metal. many of the advertisements exception-ally attractive illustrations are used. For some monthspast this departmenthas been running inHardware and Metalfor the purpose ofshowing retail hard-waremen how theycould at small ex-pense produce usefulshow cards for use inwindow displays or thestore interior. Thereare many hardware-men and window trim-mers who realize thevalue of attractiveshow cards in the win-dows and in the store,but prior to the intro-duction of this servicemany of them hadfound it hard to drawor secure suitable illustrations for show cards; and insome cases—in fact, many cases—it isthe attractive illustration on a showcard that at first compels attention. By using the illustrations from Hard-ware and Metal advertising sectionsmany card writers have solved


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Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc