Hardware merchandising October-December 1910 . advertising campaign, unlessthese efforts are backed up by strongwindow and interior displays. A con-sumer reads about your paints at homeand takes a trip to the store next dayto have a look at the goods. If hesees nothing in the window, not evenone solitary tin of paint, he is probablyso disappointed that he may turn awaywithout going inside. There must bestrong co-operation between outside ad-vertising and display at the store. Getthe people to the place by outside ad-vertising, and then draw them in by goodwindow displays. Confirm their impres-
Hardware merchandising October-December 1910 . advertising campaign, unlessthese efforts are backed up by strongwindow and interior displays. A con-sumer reads about your paints at homeand takes a trip to the store next dayto have a look at the goods. If hesees nothing in the window, not evenone solitary tin of paint, he is probablyso disappointed that he may turn awaywithout going inside. There must bestrong co-operation between outside ad-vertising and display at the store. Getthe people to the place by outside ad-vertising, and then draw them in by goodwindow displays. Confirm their impres-sion that this store must be the onefor paints by having a fine interior dis-play, and finish the process by havingthem looked after by a salesman whotakes an interest in the customers needs,and, who, if there is any doubt as tothe customers experience in painting,will take the trouble to point out thefew hints necessary to make a paintingor a staining job successful. If a dealer shows that he is pleasedwith his paint department by giving it.
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Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc
