. Florists' review [microform]. Floriculture. The Florists'Review Mabch 12, 1914. RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE TRADE ARE DOING BASKETS AND FLOWERS. One of the new ways of retailing cut flowers is to sell baskets and blooms together, usually with a window dis- play and some newspaper advertising to let the public know about it. There has been a wonderful increase of late in the use of baskets, both for plants and cut flowers, and it has been found possible to sell large numbers of small, inexpensive arrangements such as are made by putting from twelve to eighteen Killarneys i
. Florists' review [microform]. Floriculture. The Florists'Review Mabch 12, 1914. RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE TRADE ARE DOING BASKETS AND FLOWERS. One of the new ways of retailing cut flowers is to sell baskets and blooms together, usually with a window dis- play and some newspaper advertising to let the public know about it. There has been a wonderful increase of late in the use of baskets, both for plants and cut flowers, and it has been found possible to sell large numbers of small, inexpensive arrangements such as are made by putting from twelve to eighteen Killarneys in a small willow basket stained any appropriate color. Some retailers have found it possible to sell such baskets of roses by the hundred within the limits of a special sale. Of course, it is not enough to procure the baskets and the roses— some push must be put into the selling end. If the baskets are shown in the store some of those who enter will buy them, but it will be only those who came to procure flowers and will mean no extra business. If the window is decorated with the baskets the sale will attract some of those who pass by, but to get the full benefit of such an undertaking one must advertise. There are various ways for a florist to adver- tise a special sale, whether it be baskets of flowers or anything else, but the way that gets the quickest action is to use the newspaper—the one read by the right kind of people, and the most of them. Some retailers, favorably lo- cated to handle the business, have be- gun with small, inexpensive but care- fully planned ads of special sales and have been able to build them up to the point where, after years of develop- ment, it now pays them to run an occa- sional sale that is big enough to stand some full page ads. When a retailer caters to a neighbor- hood trade a good way of running a sale of baskets of cut flowers—one day roses, another day sweet peas, etc.—is to send out a neatly printed mailing card; or such an anno
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
