. Florists' review [microform]. Floriculture. Fbbbuaby 24, 1921 The Florists^ Review \7 RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE ARE DOING THEATER PROGRAM ADS. Stumpp's Specials. Theater program advertising has be- come a thing of as definite money value as newspaper advertising, and its use- fulness is recognized by a number of leading florists in various cities. The Fleischman Floral Co. has carried full- page advertisements in Chicago theater. programs. The Jones-Russell Co., in Cleveland, has found that orchestral concert programs are similiirly valuable. New and distinctive
. Florists' review [microform]. Floriculture. Fbbbuaby 24, 1921 The Florists^ Review \7 RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE ARE DOING THEATER PROGRAM ADS. Stumpp's Specials. Theater program advertising has be- come a thing of as definite money value as newspaper advertising, and its use- fulness is recognized by a number of leading florists in various cities. The Fleischman Floral Co. has carried full- page advertisements in Chicago theater. programs. The Jones-Russell Co., in Cleveland, has found that orchestral concert programs are similiirly valuable. New and distinctive advertising in such a medium has of late been done by G. K. M. Stumpp, three examples of which are given on this page. Of course, one of the essentials in this class of advertising is to make the dis- play a catching one. It must attract the eye. How well the advertisements of Mr. Stumpp fulfill their mission may be judged from an examination of the reproductions on this page. Short and to the point seems to be their general characteristic. Mr. Stumpp features $5 specials and to further the catclfiuess of these items he has named them " Hobbv Box," "Happy Hap Fern" and " Tis- ket Tasket ; The advertisements appearing on thiad, competitive business. Individual advertising, to ]iay for itself directly, must advertise the individual florist. ^ Send her a basketful of joy >rnd h«r our Dollj Vardco lia^krl of Horal li>vrlioct>s. I'll arrjD^ it myit\tI. Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original Chicago : Florists' Pub. Co
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
