Shopping Trolley,invented,1937 Oklahoma, supermarket, Shopping cart, ASDA, stored, lined-up, collected, driven, lines, snake, snaked, across, carpark.
Designers are working on a shopping trolley that plays DVDs, CDs and educational games for children. Trolley design is a serious business, trolley manufacturer refused to say anything at all about his company's latest technical refinements, on the grounds that trolleys were often the subject of undue hilarity. 'It's not a topic that can be dealt with briefly, and it's not a humorous subject. I'm not prepared to talk to you,' he snapped. The trolley was invented in 1937 by Oklahoma supermarket owner Sylvan Goldman. Known as the 'shopping cart' in the United States, it evolved from the wire hand-basket, when Goldman noticed that his customers stopped buying as their full baskets became too heavy to carry. As self-service shopping caught on, his trolleys became so popular that he had a seven-year waiting list for delivery by the end of the decade. Manufacturers have partially solved the perennial trolley- with-a-mind-of-its own problem, by fixing the two back wheels to keep their carts on the straight and narrow. However, this means that shoppers have to keep strictly on track as they move round the shelves, it has been said that such a disciplined approach would not suit the impulsive British shopper. 'Have you ever pushed a trolley with fixed wheels at the front or rear? You can go in a straight line but you can't move sideways or get out of other people's way. If you want to fill your trolley with the pet-food that's across the way you can't do it. There are a lot of problems involved with going in a straight line.' RoSPA admits that safety problems often come down to the user rather than the design of the trolley. 'Many trolley accidents are caused by people quite blatantly messing about using them as scooters.
Size: 5184px × 3456px
Location: Lincolnshire
Photo credit: © Steve Welsh / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: -breaking, -line, -service, 1937, accidents, asda, baby, baskets, buying, car-park, carpark, carrying, cart, caster, chain, collected, collection, customers, delivery, design, difficult, driven, evolved, goldman, green, hand-basket, invented, key-slot, lines, oklahoma, parked, riding, rospa, scooters, seat, shopping, snake, snaked, steering, stopped, stored, supermarket, tills, trolley-rage, trolleys, trolly, weight, wheels, wire, wobblily
