The new sign, which weighs 600 kilos and is 37 meters high, is inaugurated for the 90th anniversary of the historic building The equestrian statue of Carlos III already shines in its new location in the Puerta del Sol The Carrión building is a symbol of Madrid's Gran Vía. Those who pass by and look up will see a new "Capitol" sign, a replica of the one that was placed at its inauguration in 1933 and coinciding with the building's 90th anniversary. On Thursday, April 20, this 600-kilo sign, located 37 meters high, was lit and will display alongside its "companion", the popular Schweppes sign.
The new sign, which weighs 600 kilos and is 37 meters high, is inaugurated for the 90th anniversary of the historic building The equestrian statue of Carlos III already shines in its new location in the Puerta del Sol The Carrión building is a symbol of Madrid's Gran Vía. Those who pass by and look up will see a new "Capitol" sign, a replica of the one that was placed at its inauguration in 1933 and coinciding with the building's 90th anniversary. On Thursday, April 20, this 600-kilo sign, located 37 meters high, was lit and will display alongside its "companion", the popular Schweppes sign. This building, which houses a hotel inside, has a cinema room at the bottom, there is even a 1936 projector that was found during remodeling works. It has also been the setting for films such as "The Day of the Beast" by Álex de la Iglesia. It was built in just 30 months between 1931 and 1933 and is considered the first of Madrid's major urban operations in the 20th century. The architects assumed that it should be measured to the Telefónica building. They conceived a large tower as an urban lighthouse capable of serving as a support for illuminated advertising. He imitated other buildings of his time, such as those in Piccadilly Circus or Times Square. The building incorporated great technological advances at the time. For example, for its complicated structure a mixed formula of concrete and steel was used with notable spans in many cases, Vierendeel beams were used for the first time in Spain. Fire retardant fabrics and a refrigeration system were also used, the first centralized one in Madrid, which occupied an entire floor. For this reason, it received the Madrid City Council Award in 1933 and the Second Class Medal at the National Exhibition of Fine Arts in 1934. During the Spanish Civil War and during the defense of Madrid, its roof was used as an advanced observatory.
Size: 5338px × 3558px
Photo credit: © Alberto Sibaja Ramírez / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: 90th, anniversary, art, arts, bestia, capitol, carrió, cinema, de, decó, edificio, el, fine, gran, hotel, la, madrid, observatory, operations, replica, room, schweppes, urban, í
