The principles of advertising arrangement . ^^SSHSOUSi ARiS AND 1DECORATION. A CIRCLE USED ON AN OBLONG,YET MADE HARMONIOUS ANDPLEASING BY SUPPORTING ANGLES. greater variety to the ellipticalcurve than can possibly be got-ten from the curve of the circle. A step further, and you will seethat the oval, shaped like aneo^g, presents a still further pos-sibility of variety in line thaneither the circle or the you not recall that Greekand Japanese pottery and other the next in the ellipse, and theleast in the circle. The four sides of the square,equal in length, are monoto-nous. The squa
The principles of advertising arrangement . ^^SSHSOUSi ARiS AND 1DECORATION. A CIRCLE USED ON AN OBLONG,YET MADE HARMONIOUS ANDPLEASING BY SUPPORTING ANGLES. greater variety to the ellipticalcurve than can possibly be got-ten from the curve of the circle. A step further, and you will seethat the oval, shaped like aneo^g, presents a still further pos-sibility of variety in line thaneither the circle or the you not recall that Greekand Japanese pottery and other the next in the ellipse, and theleast in the circle. The four sides of the square,equal in length, are monoto-nous. The square is more mo-notonous than the oblong,which has two equal sides ofone length and two equal sidesof another length. There is in-terest in the oblong because of BODIC iBHiinir 3mmc. I Dome 3IBIIQC 30 ] 0)0} c 1 gin Bn r inafltnf iDOBia its two lengths. It makes a bet-ter book page. You see it instreet car advertisements, inpamphlet covers, in the smalladvertisements that are part ofthe set-up of this page. Inotice advertising men veryseldom use a square, feelingthat it is
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectadverti, bookyear1912
