. Hardware merchandising January-June 1898 . SPECIAL LINES OF TABLE CUTLERY. Brass andJapannedBird Cages. Fly Traps. Horses FriendCurry 32 HARDWARE AND METAL up to its advertising it is seriously handicapped. It would probablybe better ior such a store not to advertise at all. I know a certain furniture store in a very large city which doessplendid advertising. It is the best advertising of iurniture donein the city referred to. It is evidently the aim of the writer of theads. to make people feel that there will always be a hearty welcometo all callers, whether they want to
. Hardware merchandising January-June 1898 . SPECIAL LINES OF TABLE CUTLERY. Brass andJapannedBird Cages. Fly Traps. Horses FriendCurry 32 HARDWARE AND METAL up to its advertising it is seriously handicapped. It would probablybe better ior such a store not to advertise at all. I know a certain furniture store in a very large city which doessplendid advertising. It is the best advertising of iurniture donein the city referred to. It is evidently the aim of the writer of theads. to make people feel that there will always be a hearty welcometo all callers, whether they want to buy much or little, or not at artistic beauty of the goods is constantly referred to, and every-one is invited to call in a most genial and hearty manner. You goto that store for the first time with the impression in your mind thatthe people there are polite, obliging and out for business —almost with a feeling of personal friendship for the firm. All thisis just as it should be, and it is a real tribute to the power of printersink. But when you get there you are met at the door by a sour-faced man, who asks you roughly what you want. May
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