Canadian grocer January-March 1919 . Orange* —? Lemons THE STAPLE FRUITS Go to it, son, said the dealer when the Sunkist manoffered to sell the fifteen boxes of oranges. The serviceman emptied six boxes pell-mell into the window. Thedisplay instantly attracted attention. They began tomove. Some customers, seeing the big display, thoughta new shipment had just arrived. Others scented a bar-gain. But anyway, the oranges sold. And they sold less than three days the fifteen boxes disappeared. Theoranges by their quantity seemed to tell customers Nowis the time to buy oranges and this is th
Canadian grocer January-March 1919 . Orange* —? Lemons THE STAPLE FRUITS Go to it, son, said the dealer when the Sunkist manoffered to sell the fifteen boxes of oranges. The serviceman emptied six boxes pell-mell into the window. Thedisplay instantly attracted attention. They began tomove. Some customers, seeing the big display, thoughta new shipment had just arrived. Others scented a bar-gain. But anyway, the oranges sold. And they sold less than three days the fifteen boxes disappeared. Theoranges by their quantity seemed to tell customers Nowis the time to buy oranges and this is the place. Thisdealer gathered in three pointers from the experience: Pointer No. 1—Orange color attracts No. 2—Mass displays encourage No. 3—Rapid selling of oranges makes it possible to offer fresh stocks more frequently. California Fruit Growers Exchange A co-operative organization of 8,500 growers Main office, Los Angeles, Cal. 10 ( A N A DI A M (I R 0 C K R January 3, 191S. Britannia Rules the Waves,and Canadas Prosperity is assured The war is won. The victory is ours. The power-crazedjunkers are smashed and discredited even by their ownpeople and so we can confidently look to the future —brighter for all of us now because the shadow of servilemilitarism has passed and the cause of liberty has triumphed. Optimism should be the dominant note in the tradeto-day. As the business world gradually reaches a firmpeace basis the restrictions and difficulties of the war yearswill disappear and Greater Prosperity is sure to follow. Be Optimistic. The Malcolm Condensing Company, Limited Makers of the well-liked Malcolm Milk Products ST. GEORGE, ONTARIO Food Board License No. 14-151 Januarv 3. 1919. CANADIAN GROCER—Manufacturers Agents Section 11 Now that Victoryhas crowned ourefforts let us notrelax the principleof Food Conservation
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