. Florists' review [microform]. Floriculture. Febrlaiiy 20, 1913. The Florists^ Review 13. A. B. Beynolds, BaJlstoo Spa, N. Y., in Geranium House. stems, and is the florists' standby among early asters. In benching asters, re- member that they appreciate a good soil, suc'h as mums would thrive in. As between disbudded and naturally },frown plants, the latter pay far the best. Azaleas. The Easter azaleas should by this time be placed in a little more heat. They will not need any hard forcing, for the months of December and Janu- ary were so warm that they are more advanced than is usual at this


. Florists' review [microform]. Floriculture. Febrlaiiy 20, 1913. The Florists^ Review 13. A. B. Beynolds, BaJlstoo Spa, N. Y., in Geranium House. stems, and is the florists' standby among early asters. In benching asters, re- member that they appreciate a good soil, suc'h as mums would thrive in. As between disbudded and naturally },frown plants, the latter pay far the best. Azaleas. The Easter azaleas should by this time be placed in a little more heat. They will not need any hard forcing, for the months of December and Janu- ary were so warm that they are more advanced than is usual at this date. A night temperature of 50 degrees should prove sufficiently high for them. If they are seen to be at all late, apply a few degrees more heat, but do it a week or two before Easter rather than rush them during the last few days. Though white is looked upon as the Easter <-olor, it has been found of late years that colored varieties sell much the Ijest. THE FLOEIST AND HIS MAEKET. I was much interested in "The Flo- rist and His Market," in a recent issue of The Review. The writer evidently was confident that by reaching out something could be plucked. But it is nlso plainly evident that he was reach- ing in the dark; and when a fellow Teaches out in the dark he can't always ?fell what he is going to get hold of. Now, I am one of the florists who have fio glass except the one that sits beside flie bottle on the rear shelf, and we don't do much propagating under that. 1 can give only the retail or distrib- utor's point of view. In the start, we all know that the demand creates the price. To get the price, a demand must be created. And it's needless for me to tell you who has done the struggling to create the demand. It surely is not the growers* All that they do is to push up the price as fast as the demand increases. Suppose I should write an article on why people sliould send flowers instead of doggerel verses and cheap litho- graphs on lace paper to their fri


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