London, UK. 19 September 2017. The new giant advertising screen in Piccadilly Circus shows the text #piccadillyon. Switched off in January 2017, the previous screens have been replaced by Europe’s largest single digital, ultra-high definition curved screen measuring 8,500 sq ft (790 sq m) and is due to be formally unveiled soon. Advertisers will be able to take advantage of the screen’s ability to rotate between six full-motion sections as using the complete screen for a single message. Credit: Stephen Chung / Alamy Live News

---

Size: 3700px × 2470px
Photo credit: © Stephen Chung / Alamy / Afripics
License: Licensed
Model Released: No

Keywords: advertising, circus, digital, economy, landmark, london, piccadilly, revenue, testing