. The American florist : a weekly journal for the trade. Floriculture; Florists. igi2. The American THE BOSTON EXHIBITION OF THE AMERICAN SWEET PEA SOCIETY, JULY 13-14, 1918. A Full Report of this Exhibition was Published in The American Florist. Pages 1509. 1510. 1511 and 1512, Issue of July, 20. impressions as these do not help the flower business to grow with the class of people who constitute a consider- able part of every community, and in whose numbers there is the secret of success of almost every line of retail trade except the floral business. It may occur to some reader to
. The American florist : a weekly journal for the trade. Floriculture; Florists. igi2. The American THE BOSTON EXHIBITION OF THE AMERICAN SWEET PEA SOCIETY, JULY 13-14, 1918. A Full Report of this Exhibition was Published in The American Florist. Pages 1509. 1510. 1511 and 1512, Issue of July, 20. impressions as these do not help the flower business to grow with the class of people who constitute a consider- able part of every community, and in whose numbers there is the secret of success of almost every line of retail trade except the floral business. It may occur to some reader to remark at this point that lots of florists don't know how to handle stock or take care of their trade. I concede the point. But the florist who comes un- der the above category rarely has built up a trade sufficient to put him in the class to which we refer. Where such florists do exist the com- munity in which they do business knows what to expect and when they are dissatisfied the remedy comes in the perfectly natural manner of the survival of the fittest. Now for the "Square ; I maintain that good business Judg- ment should tell the wholesaler, whether grower or commission mer- chant, that the retailer must have value received for his money. In other words his stock of whatever grade must be dependable and up to grade quality. It would be better to decline his order than to accept it promising "to do our best" and then fill with stuff that cannot by any stretch of imagination be classed as anything but bad. I claim that such handling of an order for the retailer is not "doing his best," but is "doing his ; The plea of soft grow- ing conditions, extra demand, and bad weather may be made, and often with truth. However, that is not the re- tailer's fault, and does not justify the grower in sending him stock that is worthless. I further maintain that if there is a loss due to stock reach- ing the retailer in bad order the re-
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