. The chemist and druggist [electronic resource] . pharmacysupport staff, and it is seems to me only to be a matter of timebefore the Royal PharmaceuticalSociety of Great Britain makes itmandatory. Proper staff appraisals can helpidentify specific skill and knowledgerequirements. With a constantlychanging environment it is importantto conduct such appraisals at leasttwice a year. Retaining staff In the era of workforce shortages inthe pharmacy world, it is important toretain cost of recruitmentand training is often underestimated. Social change has brought about amore transient workf
. The chemist and druggist [electronic resource] . pharmacysupport staff, and it is seems to me only to be a matter of timebefore the Royal PharmaceuticalSociety of Great Britain makes itmandatory. Proper staff appraisals can helpidentify specific skill and knowledgerequirements. With a constantlychanging environment it is importantto conduct such appraisals at leasttwice a year. Retaining staff In the era of workforce shortages inthe pharmacy world, it is important toretain cost of recruitmentand training is often underestimated. Social change has brought about amore transient workforce, willing to move for better job motivation andempowerment can help retainemployees. Demographic profile The demographic profile of differentplaces varies and therefore a broad-brush approach must be avoided. It isimportant to understand your Kirit Patel, MRPharmS, MBA, ischief executive of the DayLewis Group, and a member ofthe RPSGB council. He isimmediate past chairman ofthe NPA 20 Chemist & Druggist 6 JANUARY 2001. The introduction of intranets and theinternet has revolutionised communicationand created many opportunities customers, and only by cateringfor their needs and shopping habitscan you truly exploit the lullpotential. The demographic profile looks atthe age range, the value of localhouses, the average disposableincome relevant data is easilyavailable from the local library. Usingthis, you can determine the inventoryand the category management thatbest suits the area. Shoppers behaviour Whether they are in a supermarket ora community pharmacy, thebehaviour of shoppers can vary fromday to day, depending on their understanding of consumerbehaviour, coupled with categorymanagement, can enhance sales. Merchandising inventory in blockswith signpost brands to lead theconsumer to particular categories canhelp self-selection, while better use ofpoint of sale material can also assistsales. Computer literacy Many consumers now use e-te
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Keywords: ., bookcentury1800, bookdecade185, booksubjectpharmacy, bookyear1859
