Living London; its work and its play, its humour and and its pathos, its sights and its scenes; . businessin designing picture posters for theatricalmanagers, patent medicine vendors, maga-zines and periodicals, and the proprietors ofsoaps, sauces, beef extracts, baking powdeis,cordials, infants foods, cigarettes, cocoas,jams, etc. You tell him that many firms S0M1E THINGS I\ LONDON. 217 spend thousands of pounds annually in thisform of advertisement alone, and that someof the best designs are the work of menwho hold high rank in the world of art. You tell him that a wet season means
Living London; its work and its play, its humour and and its pathos, its sights and its scenes; . businessin designing picture posters for theatricalmanagers, patent medicine vendors, maga-zines and periodicals, and the proprietors ofsoaps, sauces, beef extracts, baking powdeis,cordials, infants foods, cigarettes, cocoas,jams, etc. You tell him that many firms S0M1E THINGS I\ LONDON. 217 spend thousands of pounds annually in thisform of advertisement alone, and that someof the best designs are the work of menwho hold high rank in the world of art. You tell him that a wet season meansan enormous loss to these hoardingadvertisers, for all over London the billssoak off or assume an utterly disreputableappearance, and have to be renewed on the being capsized. You tell him that wIilmi thedays work is done some of the men assemblein Ham Yard and receive the ])rice of theirpromenade. You explain that the night side ofadvertising offers a strong contrast to thedevices of the day. You mention the menwho wear ,1 lighted lamp in the place of ahat. You point to certain little lamps. first fine day. Then \ou may describe tohim Londons other methods of out-of-dooradvertising. You can take him into arailway station and show him the walls .socovered with trade announcements that onsome of them the stranger may easily beforgiven for failing to find the name ofthe station at which he wishes to alight. You tell him of the sandwich men whowalk the gutters of the principal thorough-fares from morning to night with theirboards high above their heads, secured totheir shoulders b\ iron clips and a tell him of the weird picture thesemen present when a violent gust of windsweeps suddenly down a broad thorough-fare, and compels them to hold on to pillarsand lamp-posts to save themselves from124 fixed in the form of letters high up ontall houses, and you explain that at nightthese will light up letter by letter untilthe word—the name of the article advertised—is complet
Size: 1818px × 1374px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1900, bookpublisherlondo, bookyear1902
