. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . ducedby the customary use of the Ben Day method. Iam inclined to think that the drawing was madeover a very clear photograph of the goods method may lend a valuable suggestion toother clothing advertisers because it actually putsthe clothes on the subject in the illustration. Sucha treatment is as sure to cause the reader to looktwice as it is possible to make a sale of cloth bycausing the buyer to feel the goods
. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . ducedby the customary use of the Ben Day method. Iam inclined to think that the drawing was madeover a very clear photograph of the goods method may lend a valuable suggestion toother clothing advertisers because it actually putsthe clothes on the subject in the illustration. Sucha treatment is as sure to cause the reader to looktwice as it is possible to make a sale of cloth bycausing the buyer to feel the goods. The readercan almost feel the goods in this heading and copy of this advertisement areunusually well connected. Many products lend themselves to backgroundsfor the advertisement and this method is weHworth serious study. There are some products, however, that can-not be forced into the method of treatment. Notethe Carborundum advertisement. Very few read-ers have the patience or eyesight necessary to dis-cover and follow the reading matter. It is astriking effect but it is not good by any use it here to illustrate something to
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