. Florists' review [microform]. Floriculture. January 30, 1913. The Florists'Review 17. The Btst Selling St. Valentiae's Day Specialty, a Violet Corsage Bouquet Delivered in a Heart-shaped Box. only make one sale, with never a chance of getting the customer back into the store; it cuts the field down fast. But to go back to illustrating adver- tisements: most of the large daily news- papers make illustrations for adver- tisers and charge only the cost. They will make the illustration from the article itself, from a photograph, or from a picture which has appeared in the text columns of The Eev
. Florists' review [microform]. Floriculture. January 30, 1913. The Florists'Review 17. The Btst Selling St. Valentiae's Day Specialty, a Violet Corsage Bouquet Delivered in a Heart-shaped Box. only make one sale, with never a chance of getting the customer back into the store; it cuts the field down fast. But to go back to illustrating adver- tisements: most of the large daily news- papers make illustrations for adver- tisers and charge only the cost. They will make the illustration from the article itself, from a photograph, or from a picture which has appeared in the text columns of The Eeview. In sending the advertisement reproduced in the lower right-hand corner of page 16 Bertermann Bros. Co., Indian- apolis, say: "We enclose proof of an advertisement we used successfully for St. Valentine's day. You will recog- nize the picture as one which originally appeared in The Review in one of the January issues. The clipping was given to the newspaper artist, who resketched it with the successful result shown. "We find the pictures in The Review most useful for reproduction in news- paper ; Help your- selves, gentlemen. The Review is pub- lished for the purpose of being of assist- ance to the trade. COBSAGE BOUQUETS. While a great number of boxes of loose cut flowers are sent out each St. Valentine's day, an extremely large business is done in corsage bouquets. Probably the sales of corsage bouquets February 14 exceed those of any other day in the year by a considerable mar- gin. Retailers who are not content to settle down and wait have found they can devise means of getting advance orders for St. Valentine's day delivery. Most of these orders are for corsages of sweet peas, orchids or violets, the latter largely predominating. In this issue there are illustrations of three typical corsage bunches. One shows the use of violets. Sometimes such a bunch is sent out with no other flowers in it, but usually in the center of a bunch of violets
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Keywords: ., bookcontributoruniversityofillinoisurb, booksubjectfloriculture
