. Florists' review [microform]. Floriculture. W W V V V ^ W 'm gAN you look back to Christmas of 1907, the panic H yearf The experience then gained is valuable now —more valuable than it has been in the seven lucky years that have passed. Not that this is another panic year—far from it! But 1907 was a year when general business was dull, when florists as a rule looked forward to Christmas without enthusi- asm—and yet it proved to be, all things considered, probably the best Christmas the trade ever has enjoyed. The Christmas of 1907 was a bad one for jewelers, for furriers and for dealers in o
. Florists' review [microform]. Floriculture. W W V V V ^ W 'm gAN you look back to Christmas of 1907, the panic H yearf The experience then gained is valuable now —more valuable than it has been in the seven lucky years that have passed. Not that this is another panic year—far from it! But 1907 was a year when general business was dull, when florists as a rule looked forward to Christmas without enthusi- asm—and yet it proved to be, all things considered, probably the best Christmas the trade ever has enjoyed. The Christmas of 1907 was a bad one for jewelers, for furriers and for dealers in other costly gift articles. Although florists generally were taken more op less by pleasant surprise, it proved an unusually good Christmas—the beat ever up to that time—for dealers in plants and cut flowers. Look in jj back, after the rush was over, the reason seemed clear: People who in prosperous years bought expensive Christ- mas gifts, in the off year bought flowers — "mes- sengers of sentiment" not costly as compared with seal coats and diamond rings. What was one man's loss was another man's gain and it may turn out so again this year if what we hear of the early Christmas business in other lines holds good to the end. Business. Improving. General business rapidly is recovering from the shock it re- ceived when Europe went to war. Bight now the business sitaation simply is a state of mind—the loss of confidence may be quick, but its return is slow. By Christmas week business may be normal with other lines, in which event flo- rists will get their share, but if trade still is slow with the <liamond merchant it may be all the better for florists. Anyway, it is time to get busy getting ready. About the most unreasonable thing one can expect this Christmas is that the trade is coming without effort. It won't do it. The man who gets the business will be the one who, like the shrewd general, correctly appraises the strateg- ical position, plans his ca
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
