. The American florist : a weekly journal for the trade. Floriculture; Florists. igij- The American Florist. 43u commonplace or poor will appear. There will be a spirit or soul In the work, intensely practical and thorough- ly up-to-date, with the right matter, timely cuts, etc., all prepared under the direction of a committee of com- petent men in the business—something entirely unique and not done in any other line. "The greenhouse men, producers of plants and flowers, as well as the wholesale dealers, are alike benefited with the retailers in that the in- creased and steadier demand wi
. The American florist : a weekly journal for the trade. Floriculture; Florists. igij- The American Florist. 43u commonplace or poor will appear. There will be a spirit or soul In the work, intensely practical and thorough- ly up-to-date, with the right matter, timely cuts, etc., all prepared under the direction of a committee of com- petent men in the business—something entirely unique and not done in any other line. "The greenhouse men, producers of plants and flowers, as well as the wholesale dealers, are alike benefited with the retailers in that the in- creased and steadier demand will bring about a more general use and almost total consumption, and it is hoped a higher level of prices. "Many people, who do not now think of flowers as being most appropriate as gifts for this or that occasion, will come to place them first, if their de- sirability is continually brought to their attention. "The following slogans are to be kept continually to the front: 'Send ffewers—always a good idea.' 'Every day is somebody's birthday — send flowers, always a good thing to do.' " In answer to the question, "Can the general advertising plan be of use to the individual?" Mr. Foley said that the committee raised the steam, and each individual would be benefited bv the use he made of it. In giving aid to this general movement he was help- ing himself, as everything he di 1 locally W£is a distinct betterment to his business. Subscribers among the growers would not get their money back at first, but that it would eventually be returned in generous measure. He cited a number of cases of advertising successes, where the money was still being spent when stock was all sold out for years to come. Dupont's have now all the busi- ness they can possibly attend to, but are looking ahead, and advertise the advantage of breeding wild game; also the pleasures of trap shooting. This is done to have a market for their products after the war. The Stetson Hat Co
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
