. Florists' review [microform]. Floriculture. QHE. irf>wrvjnce of the t^cond Sund^v in May ^^ Mmhrrv [>ty «nfwi .)l«l wuh 4?h>ladt-lf>hia Udy, Miss Ann^i Jaiviv ^hu .>lHrrv«l lh« lim annivrrury t th« dr^ih oi her moiher t>r wf arn*; «hiir lar . nattooi, h^i moihrr'i lavonif fkiwer Thr happv ihouiihl Ifirn or- - oirrMl to her ttui 4II moihrr^, whether living or d«ad. shoukl br lO h»nr>frd ihai ihf s«:ond Sunday m May th* dat* of th« hnt w(Ts ire worn a« a tribute toihe dead and bright tlowrrsinh'^noToMhrlivmc ALL >LO\yERS_ARE APPROPRIATE Spokane Flonsl G).-~A. J Burt—Hoy
. Florists' review [microform]. Floriculture. QHE. irf>wrvjnce of the t^cond Sund^v in May ^^ Mmhrrv [>ty «nfwi .)l«l wuh 4?h>ladt-lf>hia Udy, Miss Ann^i Jaiviv ^hu .>lHrrv«l lh« lim annivrrury t th« dr^ih oi her moiher t>r wf arn*; «hiir lar . nattooi, h^i moihrr'i lavonif fkiwer Thr happv ihouiihl Ifirn or- - oirrMl to her ttui 4II moihrr^, whether living or d«ad. shoukl br lO h»nr>frd ihai ihf s«:ond Sunday m May th* dat* of th« hnt w(Ts ire worn a« a tribute toihe dead and bright tlowrrsinh'^noToMhrlivmc ALL >LO\yERS_ARE APPROPRIATE Spokane Flonsl G).-~A. J Burt—Hoyl Bros. G). mtev<M(A« Mw^MUhA It .« Knit Bumette Bros.—The Best Shop Five Columns in a Spokane Paper. ; Where the cooperative plan of advertising has had the longest test it has been found most effective in every sense to have the subscribers' names appear in the advertisement; the an- nouncement appears to lose force un- less its origin is plainly apparent. It seems quite plain that the public has been educated to accept advertising as the natural thing and to place confi- dence in the announcements that frankly state their commercial purpose, but to less readily understand and less freely accept advertising which does not show on its face the commercial interest of its sponsors. The earliest cooperative advertise- ments nearly all were divided into separate spaces for each subscriber. The result was that each man told the whole story, or conflicting stories, and an unattractive, almost unreadable hodgepodge frequently resulted. The best results thus far obtained have come from the use of large space de- voted to striking display, with brief text and the signatures and addresses of the subscribers. It will be noted that last year at Memphis only three florists subscribed to the fund, but they used a full page. At Louisville there were nine subscribers and at Columbus, only seven. In cities of moderate size a full page can be had in the leading pap
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
