. Florists' review [microform]. Floriculture. 30 The Florists^iReview March 3. 1021 "The Allied J-'Idiists' Assuciat imi li;is r('('('i\cil iiKirc rt'iulin^' iiiMttcr write ii]is in the jiapers (liniii<,' llie ]);ist year than ariy other industry in Chicago. Would tlie flower business rociixo this ]iuli licity if its were nut or<;an ized? The chances are the only ]uil) licity you w(iuld have received would liave Iteeii that jiut out l)y Anna ,Iar\is last Mothers' day, wliicli was very detri- niental, anil the ]ia|iers would have jirinted twice as much of tliat if the All
. Florists' review [microform]. Floriculture. 30 The Florists^iReview March 3. 1021 "The Allied J-'Idiists' Assuciat imi li;is r('('('i\cil iiKirc rt'iulin^' iiiMttcr write ii]is in the jiapers (liniii<,' llie ]);ist year than ariy other industry in Chicago. Would tlie flower business rociixo this ]iuli licity if its were nut or<;an ized? The chances are the only ]uil) licity you w(iuld have received would liave Iteeii that jiut out l)y Anna ,Iar\is last Mothers' day, wliicli was very detri- niental, anil the ]ia|iers would have jirinted twice as much of tliat if the Allieil Florists' Association had not stoiii)ed it. All the uewsjiaper write- U[)S that we hrive received have been se- cured directly or indirectly throuiih the Allied Florists' Assoi'iat ion. I'.lla (Irant Wilson, whoso wonderful articles on llowers !ia\e been appearing' steadily in the ])a]iers, is employed on a yearly contract by the Allie<l IMorists' Asso- ciation. Her arti<des ha\e a value that cannot be estitii;ited, for they treat of the care of flowers and the use of tlow ors in the home and everywhere. It's educati(di, j)uro and simple, an<l the kind that {^ets' under t,he skin of the jiublic in a way that would be i!n]ioN sible throut,'h j)aid lu-wspaper ad\er tisinj;. "Another example of jjood free pub- licity was last Memorial ilay, when the Allied Florists' Association., 'joined hands with the Tribune Memorial day f\ind for decorating the {jravi's of scd diers in France. This activity centered interest in Memorial day for a wlude month pre\ iously and aroused sentiment as ne\er before, just the thinj^ we wanted. Our bij; news))a]ier ads a few days before Memori;il day did tlic rest, cashed .in on thi' sentiment. "Say It with Flowers" Week. " 'Say It with I'lowers' week ^ave us the record in free |)ublicity. In the olTice of tlie association we ha\e sixty- live distinct newspaper clipjiiuKS, from this week alone. The total .space, if
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
