The principles of advertising arrangement . LETTERHEAD WITH UXJLEASAXT TO ENCLOSING FORM OF PAPER. mm, 101 w/ltm^ THE NEW YORK EDISON COMPANY Fifty-five Duane Street MM/, BOS LETTERHEAD WITH WELL-RELATED SHAPES AND ODDFORMS WHICH ARE HARMONIZED WITH ENCLOSING FORMS. fective, I mean it shall absolute- When a designer can design ly do the four things that every an ad by the laws of order and ad must do, namely: arrest the arrangement which shall ac- attention, convince the individ- complish these four things, he ual whose attention is arrested is a real designer in advertis- of
The principles of advertising arrangement . LETTERHEAD WITH UXJLEASAXT TO ENCLOSING FORM OF PAPER. mm, 101 w/ltm^ THE NEW YORK EDISON COMPANY Fifty-five Duane Street MM/, BOS LETTERHEAD WITH WELL-RELATED SHAPES AND ODDFORMS WHICH ARE HARMONIZED WITH ENCLOSING FORMS. fective, I mean it shall absolute- When a designer can design ly do the four things that every an ad by the laws of order and ad must do, namely: arrest the arrangement which shall ac- attention, convince the individ- complish these four things, he ual whose attention is arrested is a real designer in advertis- of the merit of the article, speak ing. § ^IHQt IDBj ^7 lana We started Chapter I to de- /eral principle called Consist-velop what are known as the ^ent variety in shapes and INEFFICIENT AND DISTRACTING EFFECT FROM UNRELATED SHAPESAND THE DISORGANIZED ARRANGEMENT. (THE HEAVYLINES HAVE BEEN INTRODUCED TO THE BAD ARRANGEMENT.)
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License: Licensed
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectadverti, bookyear1912
