13th April, 2014. On 1st April 2015, the social news site Reddit started a challenge. It started a countdown clock (from 60 seconds) and asked its subscribers to press a button which would stop the timer. This would reset the timer to 60 seconds and the countdown would start again. Each subscriber can press the button once only but when they do, their countdown time would be recorded forever and give them a 'score' and a colour. When will the clock hit zero? What will happen when it hits zero? © Maurice Savage/Alamy Live News

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