Canadian grocer April-June 1918 . A 500 Customer Business in aTown of 200. IT is not a city, not a large town,not even a small town where W. & Son conduct their thrivingstore; it is in Cherry Valley, one ofOntarios many bright villages havinga population of about 200. At firstglance it would appear that there wasa very limited scope for big business,and if the members of this firm werecontent to sit back and wait for cus-tomers to come to them, most certainlythey wouldnt be doing the business theyare to-day. It is by extending theirterritory, by going out after the tradethat W. R. Bro
Canadian grocer April-June 1918 . A 500 Customer Business in aTown of 200. IT is not a city, not a large town,not even a small town where W. & Son conduct their thrivingstore; it is in Cherry Valley, one ofOntarios many bright villages havinga population of about 200. At firstglance it would appear that there wasa very limited scope for big business,and if the members of this firm werecontent to sit back and wait for cus-tomers to come to them, most certainlythey wouldnt be doing the business theyare to-day. It is by extending theirterritory, by going out after the tradethat W. R. Browne & Son are to-daydoing a volume of business which woulddo credit to a town or city many timesthe size of their village. Trading With the Farmer The bulk of trade handled is that donewith the farmers as they are situated ina farming community. But how to getthe trade of farmers who are nearerthe county town or some other shoppingcentre was the point to be idea of a limited scope for their ac-tivities did not appeal to the members ofthis firm, so
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