"Said the bold Grenadier, "To me it is clear Disease is a dangerous foe; So I'll lead the attack, Lifebuoy Soap in my pack, My body with Health all aglow.": First World War advert for Lifebuoy Soap, showing a smiling British soldier smoking a pipe and slipping a large bar of Lifebuoy branded soap into his kitbag


Size: 2158px × 3470px
Photo credit: © SocialHistoryImages / Alamy / Afripics
License: Licensed
Model Released: No

Keywords: 1900s, 1910s, 1914-1918, 20th, advert, advertisement, british, brothers, carbolic, cartoon, century, cleanliness, conflict, disease, disinfectant, early, edwardian, fww, grenadier, guards, health, historic, history, hygiene, image, lever, lifebuoy, medical, military, photo, photograph, postcard, soap, social, tommies, tommy, trenches, uniform, war, washing, welfare, world, ww1