Hardware merchandising October-December 1910 . it—thetrade papers are full of it—the most sensational, significant andscientific move ever planned and executed against the CatalogHouse—against a business force that is menacing the very existence ofthousands of retailers. We dont sell Catalog Houses—we make it impossible for themto buy from jobbers. We tell the consumer, in our national advertising,that Catalog Houses are not licensed to sell our revolvers. The samewarning is printed on every revolver box. These are the opening moves—watch our plans unfold from week toweek. If other manufacture
Hardware merchandising October-December 1910 . it—thetrade papers are full of it—the most sensational, significant andscientific move ever planned and executed against the CatalogHouse—against a business force that is menacing the very existence ofthousands of retailers. We dont sell Catalog Houses—we make it impossible for themto buy from jobbers. We tell the consumer, in our national advertising,that Catalog Houses are not licensed to sell our revolvers. The samewarning is printed on every revolver box. These are the opening moves—watch our plans unfold from week toweek. If other manufacturers will follow suit the Catalog Houseproblem is solved. The finest revolver in the world ; price maintenance that insures afair profit ; and no Catalog House competitors—isnt that the sort of pro-position for a retailer to tie up to ? Iver Johnsons Arms and Cycle Works Factory and General Offices, 330 River Street, Fitchburg, Mass. New York :99 Chambers Street Pacific Coast Representatives :Phil. B. Bekeart Co., San Francisco, Cal. S3 HARDWARE AND METAL Busiest Season of the Whole Year is Ahead What to do Next Month—Attention Should be Concentratedon Christmas Trade—Make Store Attractive and Endeavor toSecure Ideas for Original Windows—Some New Plans forDrawing Trade—Have an Efficient Staff and Get Extra HelpEarly in the Month. During the month of December hard-ware merchants should devote their at-tention almost exclusively to tlie Christ-ma- trade. Some hardware dealers donot make any effort to secure specialholidaj business and seem content togo along with the ordinary lines rightthrough December. They are missing a? opportunity to turn over a neatprofit and to appreciably supplementtin1 trade connection of their stores. The Yuletide season, from the businessstandpoint, begins about the first ofDecember. The progressive merchantwill, by that time, be fully his stock laid in, his publicity! plansmapped out and his store arrangementsand decora
Size: 1496px × 1670px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc
