Hardware merchandising January-March 1911 . have devised means1 of dis-playing them prominently in the only are they placed in the paintdepartment but prominently in othersections where the eye of every custom-er is bound to elance them over. Inthis way they attract attention anddoubtless in many cases lead directly tosales. A Good Window Display of Paints Large Sales Result from Publicity Many dealers do not realize seeming-ly the results that can be obtained byg:ood paint displays in store is a beautifying element in itselfand the window dresser, by the exer-cise of s
Hardware merchandising January-March 1911 . have devised means1 of dis-playing them prominently in the only are they placed in the paintdepartment but prominently in othersections where the eye of every custom-er is bound to elance them over. Inthis way they attract attention anddoubtless in many cases lead directly tosales. A Good Window Display of Paints Large Sales Result from Publicity Many dealers do not realize seeming-ly the results that can be obtained byg:ood paint displays in store is a beautifying element in itselfand the window dresser, by the exer-cise of some care and a little ingenu-ity, can arrange a display of paints andvarnishes so that the elements will often consider the matter a longtiino before they decide to redecoratethe house or the front fence and in con-sequence the question of paint is of in-terest to them rig:ht along. On theother hand, many do not realize howshabby their own home looks until theyare brought face to face with evidencesofof the good that fresh paint can Display of Paints in the Store of the Abercrombie Hardware Company,Vaneo uver. beauty and attractiveness arc not en-tirely missing. Further, a paint win-dow will be found to have distinctvalue as a salesmaking factor. Peoplewill stop and glance over a display ofthis nature quite as readily as at anassortment of any other goods carriedin the hardware store. In many res-pects the paint window possesses moreinterest than the usual variety. People 44 An effective display of paint in a storewindow has often been known to bringabout a rapid decision in the mind ofthe procrastinating house owner. The accompanying illustration showsa window in the hardware store of theAbercrombie Hardware Co-, Vancouver, The display of Martin-Senourpaints shown proved quite effective as abusiness getter. HARDWARE AND METAL 13 ED- do A BIG PAINT BUSINESS IN 1911—USE PAINTS TO MARE PROFIT Living expenses are going up. Paint is a L. Paint, re
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Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc
