. Bell telephone magazine . Bell System, Mark R. Sullivan, 5 Welcoming Bell System Veterans Back to Work,Lawrtticc L. Armantroiit, 20 The Blackboard Comes to Life, John M. Shaiv, 25 Outwitting a River on a Rampage, Ralph E. Mooncy, 41 The ideal and aim of the American Telephone and Telegraph Company and its AssociatedCompanies is a telephone service for the nation, free, so far as humanly possible,fromimperfections, errors, or delays, and enabling anyone anywhere to pick up a telephoneand talk to anyone else anywhere else, clearly, quickly and at a reasonable cost.* A Medium of Suggestion ^ a
. Bell telephone magazine . Bell System, Mark R. Sullivan, 5 Welcoming Bell System Veterans Back to Work,Lawrtticc L. Armantroiit, 20 The Blackboard Comes to Life, John M. Shaiv, 25 Outwitting a River on a Rampage, Ralph E. Mooncy, 41 The ideal and aim of the American Telephone and Telegraph Company and its AssociatedCompanies is a telephone service for the nation, free, so far as humanly possible,fromimperfections, errors, or delays, and enabling anyone anywhere to pick up a telephoneand talk to anyone else anywhere else, clearly, quickly and at a reasonable cost.* A Medium of Suggestion ^ a Record of Progress Published for the supervisory forces of the Bell System by the Information Department ofAmerican Telephone and Telegraph Co., /p5 Broadway, New York 7, A. S. Gifford, Presidetit; Robert H. Strahan, Secretary; Donald R. Belcher, Treasurer Whos Who & Whats Whatin This Issue Looking ahead—foresight—is a primerequisite of the telephone industry even innormal times, and a characteristic of the. Mark R. Sullivan industrys leaders. It assumes redoubledimportance now, in view of the problemsand uncertainties which appear to loomlarge in the years immediately after this period Mark R. Sullivan takesa long look; and what he sees ahead augurswell for increased and improved service tothe public while presenting to the BellSystem opportunities for great accomplish-ment. Joining the Pacific Telephone andTelegraph Company as a traffic clerk in1912, Mr. Sullivan had become by 1928general traffic manager of the companysNorthern California-Nevada area. Sixyears later he was made vice president andgeneral manager of that area, in 1938 hisduties became company-wide when he was made chief of staff of the operating vicepresidents organization, and the followingyear he was elected vice president in chargeof operations. In 1941 he left the PacificCoast to become a vice president of theA. T. & T. Company, where he is headof the Department of Operation and En
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