. Florists' review [microform]. Floriculture. Mabch 9. 1922 The Florists^ Review 23 THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST. CAMPAIGN FOB MOTHERS' DAY. Though Mothers' day is two months away, the campaign for business on that day has already been begun, in at least two of its phases. A firm which styles itself '' creators of advertising specialties" has sent a cir- cular letter to confectioners headed with tlio nuestion, "If $18,000,000 are spent for flowers en Mothers' day, why not for candy?" The letter quotes as a statement of one of the officers of
. Florists' review [microform]. Floriculture. Mabch 9. 1922 The Florists^ Review 23 THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST. CAMPAIGN FOB MOTHERS' DAY. Though Mothers' day is two months away, the campaign for business on that day has already been begun, in at least two of its phases. A firm which styles itself '' creators of advertising specialties" has sent a cir- cular letter to confectioners headed with tlio nuestion, "If $18,000,000 are spent for flowers en Mothers' day, why not for candy?" The letter quotes as a statement of one of the officers of the National Association of Confectioners this sentence, "Every confectioner, whether retailer, jobber or manufac- turer, owes it to the industry to en- courage the campaign—Make Mothers' Day a Candy ; It asserts that the campaign as an experiment received endorsement last year and adds, "The success of this campaign is already as- sured. From an official source we learn that $18,000,000 is spent annually for flowers on Mothers' day. The biggest drive to overcome the advantages of the florist will be staged by the confection- ; It further urges that the candy merchant place his order for posters and mottoes at once, because the drive will start early and all confectioners will take part. To offset this threat against the flo- rists' business for Mothers' day appears a knight errant in our behalf in the person of "Uncle ; This in- dividual is a New York business man who gained his title in the newspapers by the Christmas parties he gave to poor children at his home. In traveling over the country at the present time lie is interviewing newspaper editors, may- ors, governors and other persons in prominent places, in a campaign to make Alothers' day more universally reeog- iiized. He is urging that all flowers be lield symbolic of Mothers' day and not because they are reasonable. The customary flood of spring stuff is on its way and th
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
