Marketing (September-December 1908 & January-December 1909) . ublishing applied equally to the manufacturing andsales methods of the Sherwin-Williams Company. I learned a great many things at this session. One is thatthe sales department and the advertising department can workin closest harmony. Another is that the salesmen can be taughteverything about advertising that is necessary to make theadvertising as effective as possible upon the dealer. The thirdis that the amount of enthusiasm which can be stored up amonga representative lot of salesmen by such methods is incalculable. This meeting
Marketing (September-December 1908 & January-December 1909) . ublishing applied equally to the manufacturing andsales methods of the Sherwin-Williams Company. I learned a great many things at this session. One is thatthe sales department and the advertising department can workin closest harmony. Another is that the salesmen can be taughteverything about advertising that is necessary to make theadvertising as effective as possible upon the dealer. The thirdis that the amount of enthusiasm which can be stored up amonga representative lot of salesmen by such methods is incalculable. This meeting may be as perfect a representation of the newspirit and method of salesmanship as can easily be cited. It isall advertising, in the best sense and in its most perfect develop-ment. The extent to which this idea of thoroughly informingthe salesmen, and imbuing them with the spirit of enthusiasmwhich is necessary for the best salesmanship, is carried by thisconcern, cannot well in an article; it would requirea book. —From Profitable
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