. Florists' review [microform]. Floriculture. V' .:/t^- 14 The Florists' Review Junk 3, 1920. Bride's Bouquet of Valley and Formosum. orders. Hut wliy not ? It rests entirely with liiiii. There is so much to these June opportunities tliat every florist should make an earnest effort to get the busi- ness. To be- indifferent to wedding work is a grave mistake. It is letting Opj)ortuiiity skin her knuckles knocking upon your door. It pays back many times more tlian the investment. The usually large sum involved in the one transaction is added to by the favor- able comment of the work and the new
. Florists' review [microform]. Floriculture. V' .:/t^- 14 The Florists' Review Junk 3, 1920. Bride's Bouquet of Valley and Formosum. orders. Hut wliy not ? It rests entirely with liiiii. There is so much to these June opportunities tliat every florist should make an earnest effort to get the busi- ness. To be- indifferent to wedding work is a grave mistake. It is letting Opj)ortuiiity skin her knuckles knocking upon your door. It pays back many times more tlian the investment. The usually large sum involved in the one transaction is added to by the favor- able comment of the work and the new customers because of it. That such an idea as that the busy season for florists ends -witli Memorial day should have been ])revalent ho long is to be wondered at. The month of June can be made a quite busy one. Advertising Mediums. Going after the business and attract- ing the attention of the public to wed- ding flowers, and especially to yotiY'of- ferings, is a matter of much impor- tance. The one principal way, although it has many variations, is advertising. There is no doubt that the newspaper is the best medium and those who in- tend to get a good share of this business \ do not limit themselves in using display space. Another medium is the wedding book- let. A handsomely printed and well worded booklet, sent to all customers on the mailing list, containing facts about wedding flowers, customs and illustrations of decorations, is sure to bring results. The results may not come from the customer to whom the booklet has been sent, but from a friend of the customer. It might also be sent to the home of any marriageable young lady whose address can be procured. This booklet, it has been proved, is an un- usually good medium for getting wed- ding business. Window Displays. Then there is the window decoration, which nearly every florist who is lo- cated in a busy place has every year. Some florists make a specialty of cre- ating new ideas in window decorations for getting weddi
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
