. The American Legion Weekly [Volume 4, No. 14 (April 7, 1922)]. news value. The automobile in-dustry was given free advertising ofa variety and extent never accordedany other line of human endeavor ex-cept perhaps baseball and murder in thefirst degree. By virtue of immense ad-vertising contracts it has retained itshold on quite an amount of the dimin-ishing white paper stock for so-calledautomobile stories that always be-gin The automobile is a necessity, nota luxury, and end These facts proveconclusively that the Gogettit Six isthe most marvelous piece of mechanismin the history of the worl
. The American Legion Weekly [Volume 4, No. 14 (April 7, 1922)]. news value. The automobile in-dustry was given free advertising ofa variety and extent never accordedany other line of human endeavor ex-cept perhaps baseball and murder in thefirst degree. By virtue of immense ad-vertising contracts it has retained itshold on quite an amount of the dimin-ishing white paper stock for so-calledautomobile stories that always be-gin The automobile is a necessity, nota luxury, and end These facts proveconclusively that the Gogettit Six isthe most marvelous piece of mechanismin the history of the world. But auto-mobile publicity writers have ruinedtheir own game. By writing drool thatnobody reads they are merely wastingthe space that they beg, borrow orburgle from reluctant publishers. Legion publicity has the same op-portunity and, judging from some ofthe published samples, much the sameprospects. The readable publicity is that whichis bright enough to get onto the firstpage for its own sake. One fraternal organization that a First Aid J°r Easter Parade.
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