. The Florists' exchange : a weekly medium of interchange for florists, nurserymen, seedsmen and the trade in general . ndle deliveries, act as wagon ^^ jumpers and at the same time assist in cleaning up NF\^ VOI?IC ^^^ ^ *^g *•«• <J<J t™es by wiring up and» ^ ?-* ~~ ? VIV.*^ ^^P^ otherwise helping in the work room. A Chicago florist who employs several boys keeps them in uniform, because he has found that this adds to theirspirit, and makes them feel distinguished. But whilethey are made to appreciate the importance of theirpositions, their time is never wasted, but when there isnothing
. The Florists' exchange : a weekly medium of interchange for florists, nurserymen, seedsmen and the trade in general . ndle deliveries, act as wagon ^^ jumpers and at the same time assist in cleaning up NF\^ VOI?IC ^^^ ^ *^g *•«• <J<J t™es by wiring up and» ^ ?-* ~~ ? VIV.*^ ^^P^ otherwise helping in the work room. A Chicago florist who employs several boys keeps them in uniform, because he has found that this adds to theirspirit, and makes them feel distinguished. But whilethey are made to appreciate the importance of theirpositions, their time is never wasted, but when there isnothing else to do they help in the work room. Boys who get a practical knowledge of the trade in every branch of it in the manner indicatedsoon become able to take on more responsibilities, andas they get older they turn out to be valual)le membersof the organization, whether serving as salesmen or insome other capacity. 42 West 28th St. NEW YORK Telephone Madison Square 2065-2066 We give special attention to steamerand theatre orders. Prompt delivery andbest stock in the 1 X . X SERVICE, said a well-known florist not long ago,can be boiled down to mean simply this: cheerfulaccomodation of the customer. When the service idea is uppermost, the effort isextended to take care of the purchaser, and to see thathe gets satisfaction in every respect. The immediateprofit involved in every detail of the transaction is notconsidered, but the results from the standpoint of thecustomer are the things that count. When this attitudeis taken, and when accommodation cheerfully offered ismade evident as a policy of the establishment, you geta kind of service that advertises your business as nothingelse can do. The same florist gave an instance of how he took careof an order which had not been delivered at the timeit was promised. The customer called up, furious atthe delay, which promised to interfere with an import-ant social engagement. The florist did not simply en-
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