. Dairy farming. Dairying. MILK AND ITS PRODUCTS i99 The Value of Advertising. To secure fancy prices for dairy products, it is necessary in the first place to have products of a superior quality. In addition, the particu- lar merits possessed by the products must be forcibly brought to the attention of the consumers. Here is where advertising counts as in any other business. If the milk is produced in clean, ventilated, white- washed stables, and from cows which are clean and reg- ularly tested for tuberculosis, and if, in addition, all this is certified to by a competent inspector, an increa
. Dairy farming. Dairying. MILK AND ITS PRODUCTS i99 The Value of Advertising. To secure fancy prices for dairy products, it is necessary in the first place to have products of a superior quality. In addition, the particu- lar merits possessed by the products must be forcibly brought to the attention of the consumers. Here is where advertising counts as in any other business. If the milk is produced in clean, ventilated, white- washed stables, and from cows which are clean and reg- ularly tested for tuberculosis, and if, in addition, all this is certified to by a competent inspector, an increase in prices and patronage is certain to follow. The majority of consumers in the city have little conception of the average conditions under which milk is produced, and for this reason the man who is producing milk under the best sanitary conditions will find it highly profitable to place in contrast before his customers vivid pictures of the conditions that yield average milk and those that yield sanitary Fig. 63.—Box for Carrying Print Butter. Fig. 64.—Box for Carrying Print Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original Michels, John. [from old catalog]. Clemson College, S. C. , The author
Size: 2261px × 1106px
Photo credit: © Central Historic Books / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1900, booksubjectdairying, bookyear190
