. Florists' review [microform]. Floriculture. "IFip WJiM ';J-'f.^',' ? '." '»'n»i|i«p»i», i>i|i,»; T i;i., i,'? Afbil 11, 1912. The Weekly Florists' Review* 11 treated with a five per cent formaline solution for thirty minutes. Experi- mental work on measures of control will be carried on this summer by the Department of Pathology of Cornell University and it is hoped that there may be some definite information to give the growers this fall. A. C. Beal. INTEREST IN ADVEBTISING. That the advertising in a trade publi- cation has interest for the subscribers scarcely second t
. Florists' review [microform]. Floriculture. "IFip WJiM ';J-'f.^',' ? '." '»'n»i|i«p»i», i>i|i,»; T i;i., i,'? Afbil 11, 1912. The Weekly Florists' Review* 11 treated with a five per cent formaline solution for thirty minutes. Experi- mental work on measures of control will be carried on this summer by the Department of Pathology of Cornell University and it is hoped that there may be some definite information to give the growers this fall. A. C. Beal. INTEREST IN ADVEBTISING. That the advertising in a trade publi- cation has interest for the subscribers scarcely second to the interest in the text pages has for some years been recognized. In fact, since advertising in trade journals developed above the business-card stage the advertising pages have been gone over with the same care as the text pages by all who want to keep in touch with the pro- gress of the trade the journal repre- sents. Hence it has come about that the trade paper carrying the largest volume of advertising has found that advertising, far from being a matter of indiflference to its readers, is a posi- tive and potent factor in maintaining and increasing its subscription list. Take the case of The Review as an example. Its value to its readers, and to its advertisers, has been steadily strengthened by the fact of the in- crease in the advertising patronage. Practically all the offers are in its pages, so why look elsewhere? Probably few have stopped to reason it out, but the fact long has been apparent that the extent of the advertising patronage has been one of the strongest reasons why The Review has brought such ex- cellent returns to its advertisers. Evi- dence has accumulated proving that no matter how much other trade literature the florist may have on his desk—^pub- lications, catalogues, price-lists—when he is in need of stock he looks for it in the last copy of The Review. Why? It is as plain as can be: Because the the offers practically ALL are there— the
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