Old Levi Strauss sign in Lincoln County, New Mexico.


Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1869 when Levi Strauss came from Butt, Franconia, (Kingdom of Bavaria) to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s.


Size: 3461px × 5201px
Location: New Mexico, USA, United States, America
Photo credit: © M L Pearson / Alamy / Afripics
License: Licensed
Model Released: No

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