. Florists' review [microform]. Floriculture. : ?;•. 68 The Rorists^ Review 8BFT11IBBB 21. 1922. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST COLLECTION LETTERS. Few retail florists do a large enough business to make it worth while to em- ploy one person to give his entire time, or the major part of it, to collections. In consequence, this important part of the business is slighted; either accounts are merely turned over to a professional collector when they have reached a cer- tain age or, if the proprietor makes an «ffort to get the money himself by let- ter, the time he
. Florists' review [microform]. Floriculture. : ?;•. 68 The Rorists^ Review 8BFT11IBBB 21. 1922. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST COLLECTION LETTERS. Few retail florists do a large enough business to make it worth while to em- ploy one person to give his entire time, or the major part of it, to collections. In consequence, this important part of the business is slighted; either accounts are merely turned over to a professional collector when they have reached a cer- tain age or, if the proprietor makes an «ffort to get the money himself by let- ter, the time he usually devotes to it is an hour or so at the close of the day, when he is far from being in his best mood. Perhaps it is for thia reason that a good many collection letters make cus- tomers angry, or at least irritated, by their tone. Some of them merely take the form of a polite "bawling out," either for not remitting promptly or for not answering the florist's previous let- ters. Such communications do not facilitate the collection of the florist's account, nor do they leave the customer in a frame of mind such that he is likely to revisit the store when he may wfeh to buy flowers again. The florist who has kept track of the expense in- volved in getting a new customer is not willing to let one go easily. In his col- lection letters he wishes to keep the good will of the customer at the same time that he tries to collect the money for flowers already sold. It is not always true to say that a customer who does not pay his bill in sixty or ninety days is not a desirable customer. He is not if such delay is customary on his part. But the adage that "circumstances alter cases" is never so true as in the case of de- linquent patrons. For this reason it is not desirable to send a form letter to everyone whose account is more than 80 many days in arrears, liie florist should keep in touch with his customers, so far as possible, noting in his card index or on
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
