Hardware merchandising September-December 1919 . g yourcopy may be found in the illustrationaccompanying this article. Copy of thiskind has produced most satisfactory re-sults for the Mills Hardware Co., Ltd.,of Hamilton. An advertisement alongthis line inserted every few weeks en-ables the firm to show a steady increase in its volume of brush sales. It will dothe same for any other merchant. The great buying public, women especially, is interested in one line or an-other of brushes all the year round, andan occasional drive on this trade willshow results and bring in some niceprofits. In arra
Hardware merchandising September-December 1919 . g yourcopy may be found in the illustrationaccompanying this article. Copy of thiskind has produced most satisfactory re-sults for the Mills Hardware Co., Ltd.,of Hamilton. An advertisement alongthis line inserted every few weeks en-ables the firm to show a steady increase in its volume of brush sales. It will dothe same for any other merchant. The great buying public, women especially, is interested in one line or an-other of brushes all the year round, andan occasional drive on this trade willshow results and bring in some niceprofits. In arranging an advertisementit is good policy to use have a real pull from a salesstandpoint, and this is one of the basicprinciples adopted with such success bythe mail-order houses. People like tosee a picture of what is offered and theywant tc know the price. Dont forgetthe price and dont be afraid to shornit in good, plain figures. November 15, 1919 HARDWARE AND METAL—Advertising Section Making the Most of the Xmas Gift Habit. TAKING advantage of the season of the year—when giftsare in order, many dealers increase their sales present could be more acceptable by the men-folkthan a real, honest-to-goodness shaving brush. One that can bedepended on week after week. BOECKHS RUBBER SET SHAVING BRUSHES absolutely fill the bill. An assortment displayed in your window or on your show cases,suitably ticketed, will sell themselves. Try it:—go hot-footedafter the Xmas trade; why let the other fellow get it all? Boeckh Brushes have a powerful sales argument: the bristlescant come out. THE BOECKH COMPANY, LTD. TORONTO, CANADA ESTABLISHED SINCE 1836
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Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc
