. Florists' review [microform]. Floriculture. 18 The Florists' Review January 30, 191S. panying illustration shows the Valen- tine's day corsage package used by C. A, Samuelson, Chicago. PUSHING THE WORK ALONG. How the Individual May Aid. In these days when florists' clubs are appointing publicity committees that, for' the most part, find their task too big for the time and resources avail- able, it is worth while noting what the individual can do. As an example, at Wichita a florist has for months con- ducted a column in a leading daily paper. W. H. Gulp is the author. His department is heade
. Florists' review [microform]. Floriculture. 18 The Florists' Review January 30, 191S. panying illustration shows the Valen- tine's day corsage package used by C. A, Samuelson, Chicago. PUSHING THE WORK ALONG. How the Individual May Aid. In these days when florists' clubs are appointing publicity committees that, for' the most part, find their task too big for the time and resources avail- able, it is worth while noting what the individual can do. As an example, at Wichita a florist has for months con- ducted a column in a leading daily paper. W. H. Gulp is the author. His department is headed "The Home Florist" and in it he gives weekly hints on flowers and plants. He grinds no axes. The matter is written with the first object of interesting the public —but anything that interests the pub- lic in flowers is of value to the florists. As a sample of his work the St. Val- entine's day article is reprinted here: St. Valentine's Day. "St. Valentine probably deserved the honor which belongs with the title of Saint and quite possibly it was due him long before it was bestowed, but it may possibly compensate the good saint to observe that the day set apart as St. Valentine's has as wide, and possibly wider, observance as that of any other saint on the calendar. And this, too, among the young and light- hearted, to whom quite often one saint looks much like all the others. "It is quite possible that because Dan Cupid seems to have set himself up as doorkeeper at the shrine of St. Valentine, the luster of the good saint's name is not allowed to grow dim. And it is probable that many who visit his shrine are satisfied to pay their re- spects to the aforesaid Dan, believing that they can do no better. And they are probably right, for Dan is certainly onto his job, and is one of those lively chaps whom it is better to keep busy with legitimate employment than to have tearing around loose with noth- ing much to do except get into mis- chief. Flowers for Va
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