Writing an advertisement ... . s when they seemout of place. A fire-arms company has re-cently used an illustration of a smiling youngwoman holding a repeating shotgun out to thereader. It seems that the figure of a hunterwould be more in keeping with the atmosphereof a gun advertisement. If the advertisementwere designed to encourage the purchase of thegun by women or for women, the situationwould be different. One of the automobile-tire manufacturers has long used the pictureof an attractive young woman in its magazineadvertisements and window cards and arguesthat it attracts people just as
Writing an advertisement ... . s when they seemout of place. A fire-arms company has re-cently used an illustration of a smiling youngwoman holding a repeating shotgun out to thereader. It seems that the figure of a hunterwould be more in keeping with the atmosphereof a gun advertisement. If the advertisementwere designed to encourage the purchase of thegun by women or for women, the situationwould be different. One of the automobile-tire manufacturers has long used the pictureof an attractive young woman in its magazineadvertisements and window cards and arguesthat it attracts people just as an attractiveyoimg woman in a store would draw attentionto herself. Women take a greater part in au-tomobiling than they do in hunting or in thebuying of tires. It seems that the introduc-tion of the woman into a tire advertisementis not nearly so pertinent as it would be in ad-vertisements of household goods or completeautomobiles. The association with the lattersubjects is error that the writer unused to having86. Compels attention because of its simplicity and directnessOriginally a back cover page of the Saturday Evenuig Post THE APPEAL OF PICTURES illustrations made is exceedingly likely to fallinto is that of having the pictures show toomuch. If a vacuum cleaner is to be shown inaction, it is not necessary that the parlor table,the bookcase, the andirons, and the cat beshown in the picture. The main feature of theillustration should be brought out stronglyand nothing but the most necessary detailsincluded. The fewer the details, the strongerthe main feature can be brought out. Studythe best examples of human-figure advertis-ing — particularly among the small advertise-ments — and you will observe that often onlya part of the human figure is included. Wedo not need to put all of a womans bodyinto the picture to show her using a meat-chopper; in fact, half of the figure will dowell, if we have her hands and her face inthe picture. Refer again to the cement a
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Keywords: ., bookcentury1900, bookdecade1910, bookidcu3192401394, bookyear1915
