News notes of California libraries . nter Coordina-tor but to the amateur video tape producer. The underlying concept here is a simple one: that the phenomenonof television need not be relegated to the professional—that televisionshould be a two-way street which allows Everyman to express his viewsand opinions about the things which are important to him as well as tobe talked to by the slick technical producer. We use the Centers Sony 3400 Videorover taping decks and cameras,which are portable (total weight, 24 pounds) and simple to use—any-one can learn to use the equipment and be out on his
News notes of California libraries . nter Coordina-tor but to the amateur video tape producer. The underlying concept here is a simple one: that the phenomenonof television need not be relegated to the professional—that televisionshould be a two-way street which allows Everyman to express his viewsand opinions about the things which are important to him as well as tobe talked to by the slick technical producer. We use the Centers Sony 3400 Videorover taping decks and cameras,which are portable (total weight, 24 pounds) and simple to use—any-one can learn to use the equipment and be out on his own making tapeswithin an hour. Even mistakes are a minor problem; they can be au-tomatically erased by taping over the same section of tape, or they canbe electronically edited out at a later time. Compared with the world that video tape is opening up for us, thedisadvantages are few. The greatest of them, perhaps, is that there isno sure way to determine feedback to the programs which we have Volume 68, No. 2, Spring, 1973 327. Library Clerk Bea Castle shoots a tape about library services in the Baker Street Branch of the KernCounty Library System. cablecast. Only those persons who are cable subscribers can receive aprogram (Cypress now reaches over 50 percent of possible subscribers,which is said to be a high percentage at the present time), and even thatnumber must be divided among all of the cable channels, if their televi-sion sets are turned on at all! It is thought by many who are involved in video tape and cablecastingthroughout the country that this medium is useless in reaching generalaudiences—that it can only be used to reach small, specific audienceswhich the tape producer has somehow created in advance. So far, we have not found this to be true. The Center advertises ourtapes, along with all of the public access tapes to be cablecast, eachweek in the local newspaper, and even before this process was begunwe were hearing comments and questions from people wh
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