. Better fruit. Fruit-culture. 19" BETTER FRUIT Page 65 THE CO-OPERATIVE CENTRAL MARKETING AGENCY BY LARNED B. MEACHEM, WALLA WALLA, WASHINGTON THIS is not a story so much as a message. My purpose is to herald the news that the long sought and much talked co-operative "central" has in all probability come. Not yet. of course, full grown, but here. It matters not how impossible its critics declared it, nor how timid its friends may have been, it is a fact, a very real fact, from now on. -'\nd in describing it and its spirit and \v(')rkings, I am charged by its sponsors, first of
. Better fruit. Fruit-culture. 19" BETTER FRUIT Page 65 THE CO-OPERATIVE CENTRAL MARKETING AGENCY BY LARNED B. MEACHEM, WALLA WALLA, WASHINGTON THIS is not a story so much as a message. My purpose is to herald the news that the long sought and much talked co-operative "central" has in all probability come. Not yet. of course, full grown, but here. It matters not how impossible its critics declared it, nor how timid its friends may have been, it is a fact, a very real fact, from now on. -'\nd in describing it and its spirit and \v(')rkings, I am charged by its sponsors, first of all. to say to all growers: "Come ; The}' are not building it to be their central any more than your central. It is not designed to become in the slightest way exclusive, but in every way inclusive, and all are invited, in the truest frater- nity, to share without restriction every benefit implied. Of course, you who read this are a nomal man and enjoy association with neighbors who are like- wise normal men, and both you and they recognize and welcome the necessity, in this age, of the individuals in ever}^ call- ing getting together for mutual advan- tage and to avoid mutual disadvantage. By you, then, and by them, this message may be read with greater good if a gen- erous self-interest shall at once impel the thought, "our central," to take lodge- ment in j'our mind. It has cost a great deal of money and a vast amount of effort to bring this nucleus of the apple exchange into being, but the expenditure was unselfishly made for the general good. It was made on the theory that somebody had to volun- teer the pioneering and constructive work or all must sufifer the certain dis- aster of indefinite delay, and to the extent that these specific pioneers would lose in the resulting chaos their benevolence ma}- be measured as no more than a sensible foresight. They felt that they could not continue to flock by themselves and live, so they undertook to federate
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