Marketing (September-December 1908 & January-December 1909) . relius. 26 Economic Advertising Dec, 1908 Advertising a Heating System T A Thorough Knowledge of the Theory ofHeating Required, as well as an AccurateKnowledge of the System Exploited—TheBest Time to Advertise a Heating System. HE man who wishes to produce better than ordinarily good ad-vertising matter about a heating system, must possess a con-siderable amount of patience, and more than the usual amountof analytical ability. One cannot write informingly on thissubject without a thorough working knowledge of the theory ofheating an
Marketing (September-December 1908 & January-December 1909) . relius. 26 Economic Advertising Dec, 1908 Advertising a Heating System T A Thorough Knowledge of the Theory ofHeating Required, as well as an AccurateKnowledge of the System Exploited—TheBest Time to Advertise a Heating System. HE man who wishes to produce better than ordinarily good ad-vertising matter about a heating system, must possess a con-siderable amount of patience, and more than the usual amountof analytical ability. One cannot write informingly on thissubject without a thorough working knowledge of the theory ofheating and a definite knowledge of the system to be exploited. A critical study of heating sys- Plan the right heating If you are newly build-ing, dont discredit yourproperty at the start byputting in old-fashionedforms of planning anew house or intendingto move, dont overlookthe great importance ofa modern heating equip- ment There isnt any other feature of the home which willsave you so ;r: r,s American* Ideal s~ comfort as i\ RADIATORS ^IBOILERS. decorations, and furniture IV- h„;hrr terns advertising inevitablyleads to the conclusion thatsome ad-writers, at any rate,do not know exactly what therequirements of a modern heat-ing system are. No subjectlends itself so readily to strong,convincing, reason-why copy,and many are reasoned out andadvertised in a far more con-vincing manner. It is not our business todecide in favor of any heatingsystem—to attack the hot airprinciple or to defend the steamand hot water systems. Ourbusiness is to consider theclaims advanced by the manu-facturers of the various sys-tems—the reasonableness ofthese claims as they appear inadvertising, and the standardof this sort of publicity. The manufacturer of a heat-ing system appeals to the trade,as a general rule, through cata-logues, booklets and trade bigger makers publish elab-orate catalogues annually,showing cuts of their heatingsystems and their various partsand givin
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