Hardware merchandising October-December 1910 . to encourage themovement of goods the merchant mightoffer a turkey with every range soldbefore Thanksgiving Day or half ainn of coal free with every stove soldcards announcing the offer being dis-played in the window and a notice sentto the local papers for insertion in thereading columns. furnishings due to the thorough adver-tising done and it has also clone more todecrease mail order competition thananything the firm has ever newspaper advertising is un-doubtedly the most important means ofbringing stoves and ranges
Hardware merchandising October-December 1910 . to encourage themovement of goods the merchant mightoffer a turkey with every range soldbefore Thanksgiving Day or half ainn of coal free with every stove soldcards announcing the offer being dis-played in the window and a notice sentto the local papers for insertion in thereading columns. furnishings due to the thorough adver-tising done and it has also clone more todecrease mail order competition thananything the firm has ever newspaper advertising is un-doubtedly the most important means ofbringing stoves and ranges to the atten-tion of possible customers, personal con-tact counts a whole lot and the merchantwho makes a personal canvass for busi-ness has the best chance of making is impossible, however, to canvasseverybody especially in the busy fallseason so personal letters can be resort-ed to with reasonable assurance of theirbringing results if carefully prepared,well printed and sent out on good paperto a carefully compiled mailing list. A. Suggested Trim for Thansgiving or Harvest Window in Small Window. Another plan to stimulate trade is toconcentrate the entire efforts upon stovesales Im one or two weeks in each ; i five years pas! the Powell HardwareCompany have adopted this plan, withthe result that they have sold moreranges in the five years than they did inten years previous. They make thisweek sale twice each year, October 16 to•_M and lYbrurary 16 to 21, establishingtwo special sales on ranges each year,giving their entire attention to rangesthose two weeks. They send out specialinvitations by mail three days beforeeach sale begins and advertise in thelocal paper with a half page space twoweeks in advance, besides circularizingthe territory thoroughly. This has re-sulted in an increase on their generalbusiness in stoves, heaters and house- 33 saving of 50 cents or $1 on the printersbill for a cheap job is poor economy ona circular which you hope to be the
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Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc
