. Florists' review [microform]. Floriculture. ^^ r^MsV ^ias^sr^kSs FILLING THE <^ re- senting the real jiroduct, instead of its picture, to the eye, should be of even greater advertising vain e. And .it is, as those florists who h a v e d e vote d thought and efl'ort to this bramdi ol' their jiublicity—for-as such it should be consid- ered—will bear witness. Value Demonstrated. It is not easy to count returns in dtdlars and cents from the invest- ment of employees'time, m o n e y for accessories and stock from the ice- box which is put into a window disjilay. IJut it has been f r e q u e n
. Florists' review [microform]. Floriculture. ^^ r^MsV ^ias^sr^kSs FILLING THE <^ re- senting the real jiroduct, instead of its picture, to the eye, should be of even greater advertising vain e. And .it is, as those florists who h a v e d e vote d thought and efl'ort to this bramdi ol' their jiublicity—for-as such it should be consid- ered—will bear witness. Value Demonstrated. It is not easy to count returns in dtdlars and cents from the invest- ment of employees'time, m o n e y for accessories and stock from the ice- box which is put into a window disjilay. IJut it has been f r e q u e n 11 y demonstrated that it has a decide d ability to bring b u y e r s into the store. Moreover, those florists who have once undertaken the effort and expense necessary to stage pretentious dis- jilays in their windows in no case ha\e discontinued such elTort ;ind exjicnse from a conclusion tiiat they are un- profitable. Katlier have they progressed to more and more elaborate and ambi tious (uitlays in this direction. This fact should be enough to persuade any backward individual florist of the wis- dom of utilizing his store window as a trade-getter. Ami at this time of vear for urji this ? to- the many materials at hand jiurpose should be a |>arti<'ulai ward such action on his jiart. Season Offers Aid. The harvest season brings a generous variety of outdoor aicjs to window dress- ing, while the arrival of c(dd weather incri'ases the contribution, in cjualify and quantity, of the greenhouses. Chief among the latter, oi^ course, are chrys- anthemums, whose wide range of colors makes them jiarticularly valuable for this (if work. After the small flowers of summer, the big exhibition blooms of the queen of autumn are themselves enough to draw many jiass- ers' gaze. Tiu' colors of both these and the smaller singles and pompons afford sjilenassers-by. Of smaller lilooms color com- binations can be made \v h i (' h are exceedingly effective. Pink and bronze va
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
