How to make your window pay your rent; being a series of money making designs for window display and store decoration .. . 12 way, simply because as many people wouldnt haseen it. The illustration on page 4S shows how Mr. Pease. HOW TO MAKE YOUR WINDOW PAY YOUR RENT 65 F,;« Couuhs .»* colds .»; WHBfc&jj^ FROC I IP .In 1 |N YOUR A Wfj ? 13 New Bedford, Mass., also appreciated the necessity ofadvertising his window display in order to bring out itsfull goods-selling value. The experienced advertiser never loses a chance ofexploiting his wares. And he sees chances where lessnimble-witted peo


How to make your window pay your rent; being a series of money making designs for window display and store decoration .. . 12 way, simply because as many people wouldnt haseen it. The illustration on page 4S shows how Mr. Pease. HOW TO MAKE YOUR WINDOW PAY YOUR RENT 65 F,;« Couuhs .»* colds .»; WHBfc&jj^ FROC I IP .In 1 |N YOUR A Wfj ? 13 New Bedford, Mass., also appreciated the necessity ofadvertising his window display in order to bring out itsfull goods-selling value. The experienced advertiser never loses a chance ofexploiting his wares. And he sees chances where lessnimble-witted people see none. All is grist thatcomes to his mill. A good example of this attitudeof mind is afforded by our English agent, Mr. J. E. Gar-ratt. who turned his pet dog into an advertising medium. by having him wear about the streets a pretty blanketon which the legend Frog in your Throat? was em-broidered. And not that only, the dog himself got hisname from his masters ruling passion, that of advertis-ing and pushing the sale of Frog in your Throat ?.Illustration 13 shows Froggie clad in his advertis-ing blanket. Illustration No. 12 shows how an American druggistalso made use of the dog to help him in his had a pair of them and a Frog Suit. He hitchedthe dogs to a sled (it was Winter time), dressed his boyin the Frog suit and sent him careering through thestreets of the town with a placard on his back. It wasfun for the boy, and the dogs and the public and thedruggist—good fun all around.


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Keywords: ., bo, bookcentury1800, bookdecade1890, bookidhowtomakeyourwin00hanc