. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . STRIKING EFFECTS 0^9 Reproducing a clipping of comments on thefavorable mention of an article offers great possi-bilities. I reproduce one as the last exhibit inthis chapter. It is excellent arrangement, but Ithink the name of the book advertised should havebeen put across the top. The arrangement is, how-ever, most interesting.

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