How to make your window pay your rent; being a series of money making designs for window display and store decoration .. . to-graphs of leading actresses, or of other pretty women, apair or two of cavalry gloves, spurs or other bits of mil-itary mementoes, some draped red white and blue bunt-ing for a back-ground, window signs and one of our auto-matic figures. a number of suggestions for the effective disposition otsuch signs. We have many other lithographed signswhich we give with goods, and numbers of these arc-shown in the various illustrations. Illustration 35 showsin outline, how tastefu
How to make your window pay your rent; being a series of money making designs for window display and store decoration .. . to-graphs of leading actresses, or of other pretty women, apair or two of cavalry gloves, spurs or other bits of mil-itary mementoes, some draped red white and blue bunt-ing for a back-ground, window signs and one of our auto-matic figures. a number of suggestions for the effective disposition otsuch signs. We have many other lithographed signswhich we give with goods, and numbers of these arc-shown in the various illustrations. Illustration 35 showsin outline, how tastefully these signs can be grouj ed. The third cover page illustration gives some idea as toboth the quantity and quality of the different kinds oflithographed advertising matter with which we supplythe druggists who buy our goods to help them makerent paying window displays. As this is the mostprofitable advertising for the druggist, we prefer tospend our money that way rather than scatter it inexpensive mediums, like newspapers. The wise advertiser watches times and seasons, and HOW TO MAKE YOUR WINDOW PAY YOUR RENT 73. makes his window display fit the particular case. He istalking to the public when he makes a display, and hiscommon sense tells him that it is good policy to talk topeople about what they are specially interested in. Thepages of this book have described several cases in which aprize-winning window display has hit off to goodpurpose some local event of general interest. The war-time^ displays for instance are good examples of an-other sort. Then, of course, there are the regularlyrecurrent feast days and holidays of the year. Theup-to-date believer in window-display advertising neverallows these seasons to slip past unimproved. They are to him hooks of opportunity on which he is prompt tohang his banner of publicity. Thanksgiving Day, for example. That season isconsecrated to good feeling and good fare, and illustration26 shows a window display that could be made w
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