Hardware merchandising October-December 1910 . r column space in the Telegraph of Nov. 26, all the spacebeing devoted to skates, sixteen patternsbeing illustrated, each cut being accom-panied with a paragraph describing itsfeatures, while sizes and prices weregiven in a second paragraph, the pricesbeing printed in black type. Hockeysticks, pucks, straps, etc., were alsogiven some space at the bottom of thead. That the ad. was intended to drawboth city and country business was evi-denced by the announcements that for30 cents in addition to the price anypair of skates would be expressed
Hardware merchandising October-December 1910 . r column space in the Telegraph of Nov. 26, all the spacebeing devoted to skates, sixteen patternsbeing illustrated, each cut being accom-panied with a paragraph describing itsfeatures, while sizes and prices weregiven in a second paragraph, the pricesbeing printed in black type. Hockeysticks, pucks, straps, etc., were alsogiven some space at the bottom of thead. That the ad. was intended to drawboth city and country business was evi-denced by the announcements that for30 cents in addition to the price anypair of skates would be expressed to anypoint in the Maritime Provinces. ORIGINALITY IS NEEDED. In preparing his Christmas advertis-ing, the merchant should aim to achievesomething out of the usual run. A barestatement of facts will not do. Theremust be something to catch the eye, abright illustration, or an opening re-mark sufficiently interesting and terseto impel the perusal of what follows. Hardware Store Gifts Are Appreciated Because They are Useful as well as Ornamental.
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License: Licensed
Model Released: No
Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc
