Electrical news and engineering . to do more things Making the Most of Your Windows Have you ever spent even a few preciousmoments looking over your daily paper—only tofind that it was yesterdays? What did you say? ! ! Then how do you think the regular passerbyregards your windows, if you only provide himwith something new to look at every two or threeweeks? Does the electrical merchant make the mostof his windows? Very few of them. It was recently stated by a successful re-tailer that he could trace 25% of his sales to hiswindow dressing. Think what that means! Allthe difference between succe
Electrical news and engineering . to do more things Making the Most of Your Windows Have you ever spent even a few preciousmoments looking over your daily paper—only tofind that it was yesterdays? What did you say? ! ! Then how do you think the regular passerbyregards your windows, if you only provide himwith something new to look at every two or threeweeks? Does the electrical merchant make the mostof his windows? Very few of them. It was recently stated by a successful re-tailer that he could trace 25% of his sales to hiswindow dressing. Think what that means! Allthe difference between success and failure—a lossat the end of the year or a fair profit— an Alcredit standing or a sherifT at your door. Whatever you neglect in your business (trynot to neglect anything), dont let it be your win-dow. Close it in attractively; light it properly;dress it tastefully and often—every day is betterthan every two days, but never less than twice aweek—keep it scrupulously clean and introduceaction, movement, in some A BrantfordThis display window. T. A. Cowan tells the women how they can improve their standard of living,was awarded first prize in a recent contest among some twenty merchants in Brantford. THE ELECTRICAL NEWS Newest Developments in Elec-trical Equipment Electric-Driven Cream Separators D. M. Burrell & Co., Inc., of Little Falls, N. Y., haveplaced on the market two new cream separators, of the linkblade type. Both separators are of hig-h grade construction,with strength and simplicity of design. Due to the presentday use of electricity on the farm, the machines have beendesigned specially for motor drive. The hand machines also
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