. Florists' review [microform]. Floriculture. The Florists^ Review Mabch 2. 1922 SPECIAL SALES Movnra the sxtsflus. Are Special Sales. Desirable? As spring comes on the perennial question arises, how to move the surplus that too frequently gluts the cut flower market at this season of the year. The problem was ably discussed at Oolum- bus, O., recently when the growers met there, some notably keen minds partici- pating. J. F. Ammann brought out his belief with an illustration. "Last week my wife and I drove down to St. XjouIs to get her a coat. She needed one and our purpose was to purcha
. Florists' review [microform]. Floriculture. The Florists^ Review Mabch 2. 1922 SPECIAL SALES Movnra the sxtsflus. Are Special Sales. Desirable? As spring comes on the perennial question arises, how to move the surplus that too frequently gluts the cut flower market at this season of the year. The problem was ably discussed at Oolum- bus, O., recently when the growers met there, some notably keen minds partici- pating. J. F. Ammann brought out his belief with an illustration. "Last week my wife and I drove down to St. XjouIs to get her a coat. She needed one and our purpose was to purchase one. After she got the coat, I bought three shirts. I did not need them, had plenty of shirts at home, but it was a special sale. They were $, were bargains and I bought them. Before I left town I bought a pair of shoes. I had shoes, but these were on sale and a bargain. "If we think that we cannot become merchandisers of our goods the same as the shirt or the shoe merchant, we are badly mistaken. It is simply a case of merchandising. Tou have to advertise to sell your goods. When you advertise, you are not only telling the people, you are telling your competitors you are open and aboveboard and fair. You are not cutting prices behind the other fellow's back, but you are doing it in the open. You and he should cooperate. Advertise a sale of your surplus prod- ucts at a little lower margin, but you do not need to sell them below the cost of production. You sheuld put on spe- cial sales when stock is plentiful. A Notable Instance. "In St. Louis we have had some great successes. One of the finest retail houses put on a special sale of roses at 25 cents a dozen. They cleaned up the market and created a stable market for the grower within two days. Before that there was a glut of roses. Juat after that sale was over, you could go right into that same store and you would pay $3 to $8 a dozen. That retailer sold them at a profit. Roses were selling on the market at $1
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
